PAAS® Easter Egg Dye

Client Challenge

PAAS® makes the Easter tradition of dyeing and decorating Easter eggs fun for the whole family.

In 2015 BIT Studios was asked by Signature Brands to become the Digital Agency of record for PAAS® and worked directly with the VP of Marketing and innovation to define the key marketing strategies and help increase awareness by reinvigorating the brands digital presence.

BIT's Solution

Over the next three years we developed and executed a strategy which optimized their investment, increased their social audience and impressions and helped to grow the popularity of their products and annual egg dyeing contest.

Tech Stack

  • Digital Strategy
  • Annual Planning and Activation
  • Social Space management
  • Digital Media planning, placement and development
  • Creative Design
  • Digital Contest Management