This story is about how we switched from a traditional development approach to a rapid UX-first prototyping using www.axure.com. It’s about arguments, the threats and the successful impact this had for our customers, our own team and business.

It was 2003, and we had just won a project to build a custom software solution for a large physician network. It was a typical project for us, and we would have approached it in the typical traditional way.

Except that I wanted to try something different…