Aftermarket Auto Warranties
Online quotes and purchasing by end-users of aftermarket auto warranties.
Services Provided
Web & Software Development
eCommerce
Portal Development
Web Design
Software & QA Testing
Client
The confidential client was a multibillion-dollar insurance company who was already in the auto aftermarket warranty market.
Challenge
The challenge was to create a very easy-to-use online eCommerce solution where end-users could get immediate quotes for their aftermarket auto warranties and also purchase them. This required heavy integration with the insurance company’s backend systems.
Stack
Solution
Because usability and quick understanding of the offer were top priorities we started with our UX & Rapid Prototyping approach. The customer was able to use this and get feedback from focus groups as to what worked best. We were able to design, build and launch a system that exceeded all expectations.
