Hudsonville Ice Cream

Client Challenge

Hudsonville Ice Cream has been perfecting the art of Ice Cream in West Michigan for over 90 years.

In 2016 Hudsonville decided they wanted to expand their brand and become the premier quality ice cream of the Midwest. This required them to expand their digital footprint and improve their marketing message and processes.

BIT's Solution

Since 2017 BIT Studios has been working closely with the Hudsonsville’s marketing team and partners to develop the processes and approach that ensures their digital efforts help to expand their brand footprint in smart, innovative and measurable ways.

Tech Stack

  • Process Planning
  • Partner Management and Acquisition
  • Refined Audience and Purpose
  • Developed Positioning
  • 2018 Planning and Activation
  • Digital Strategy Marketing
  • Social Strategy and support
  • Digital Media planning, placement and development
  • Digital Creative development