WordPress Website Maintenance Cost
Pricing Guide for 2023

Jeffery Thompson
Leading the Charge in Custom Software Solutions as Founder/CEO of BIT Studios
18 min read
Published: Aug 8, 2023
Updated: Dec 11, 2023
WordPress Website Maintenance Cost Pricing Guide for 2023

WordPress is a well-known content management system for creating websites and blogs. But what goes into maintaining a WordPress website? Explore the essentials of WordPress website maintenance and the role of WordPress development services in effectively managing your website or blog. It is critical to stay on top of website maintenance costs because as technology and trends change, so do the associated costs.

This article will explain the potential WordPress website maintenance cost in 2023. Thus, you can make an informed decision about whether or not web design is right for you.

Understanding WordPress Website Maintenance Cost

WordPress website maintenance cost is the money you spend to keep your website or blog up and running. It could include the following: 

  • License fees
  • Hosting costs
  • WordPress updates
  • New plugins or themes
  • Security scans
  • Backups

WordPress maintenance helps ensure your website runs smoothly and looks great all year round. Website maintenance costs vary widely depending on your site’s needs, size, and complexity. While a basic WordPress website can be relatively low-cost, it requires ongoing effort and maintenance.

WordPress website maintenance costs for basic security and performance monitoring can start from as low as $10 per month. However, it can go up to hundreds of dollars each month, depending on the level of service required.

Benefits of Investing in WordPress Maintenance

WordPress maintenance is one of the best investments you can make for your site. Here are some benefits it brings:

Enhanced Security and Reliability

Updating your WordPress plugins, themes, and core software reduces the risk of hacking. It keeps your website protected from potential security threats. Also, updating ensures your website stays stable and reliable, as new versions often come with bug fixes and improvements.

Improved Website Performance

Keeping your website up-to-date ensures optimal performance. WordPress updates speed up your website loading time and enhance its overall usability. Thus, visitors enjoy a better experience on your site because it runs faster and smoother.

Consistent Up-To-Date Technology

Investing in maintenance helps you stay current with the latest website trends and technologies. You can ensure your website is constantly running with the most efficient technology.

Increased Website Availability

When you invest in website maintenance, you can quickly address potential issues that cause downtime. This way, you can use every opportunity to attract new customers or make sales.

Better User Experience

Keeping your website updated ensures a smooth user experience with minimal interruptions. As a result, it increases user engagement and satisfaction. Visitors will likely return often and spread the word about your excellent site.

Time Savings

Maintenance prevents the need for significant changes or emergency fixes, saving you time and energy. Regular maintenance will reduce your time fixing issues or figuring out what went wrong. Everything will be well-managed for you.

Easier WordPress Management

With WordPress maintenance, you can easily update content, manage SEO, and customize themes. It saves you work hours, letting you focus on other important tasks instead of dealing with technical errors.

Cost Savings

Investing in website maintenance helps avoid costly repairs if something goes wrong with your site. With regular upkeep, you can tackle potential problems before they turn into more significant issues. Addressing these issues later can be more time-consuming and expensive, so updating the site often is worthwhile.

Maintaining your WordPress site is more than just a smart move. It is vital to have a useful website that looks great and runs smoothly.

Factors That Affect the Cost of WordPress Website Maintenance

Maintenance for a WordPress website can cost anywhere from a few dollars to several hundred per month. The cost depends on various factors, as listed below:

Size of the Website

Maintaining a WordPress website with more than 100 pages costs more than one with fewer pages. A big site needs more time and effort to optimize and run smoothly. So, the larger your website is, the more expensive it costs.

Website’s Complexity 

The WordPress website maintenance cost also increases with the complexity of your site. WordPress sites with more dynamic features and plugins need more time to maintain.

Customization of the Website

If you have customized WordPress themes, expect a higher website maintenance service cost. Since it requires more effort and attention than an out-of-the-box WordPress theme, it will be costlier. Also, the price will increase when you have some custom coding or plugins needing updating.

Hosting and Domain Name Costs

You might think about this factor rarely, but no one can access your site without hosting and a domain name. The website maintenance cost includes the hosting and domain name fees as well. The maintenance cost will vary depending on the hosting plan you choose.

Frequency of Updates and Backups

WordPress websites need regular updates and backups to stay secure and running smoothly. The more often you do these, expect higher WordPress website maintenance costs. Also, updating plugins or themes takes extra time and can lead to increased maintenance costs.

Use of Plugins and Themes

Not all plugins are equal. Some require more attention than others which may increase your maintenance costs. The same goes for themes. If yours requires continuous bug fixes, then that could add up quickly. Using WordPress plugins and themes increases WordPress website maintenance costs. These plugins and themes need time and effort to keep them running, up-to-date, and secure.

Security Measures

Securing your WordPress website is essential to avoid any potential data breaches. Installing a security measure prevents hackers from accessing your private information. WordPress security measures cost extra, so expect an increased WordPress website maintenance cost. It will cost higher, especially if you want robust security measures to protect your site.

Technical Skills and Knowledge Required

The amount of technical knowledge needed to manage a WordPress site can also affect the overall cost of maintenance services. More complex tasks or projects may require extra time to ensure a smooth website.

Access to Backup and Restore Options 

Access to backup and restore options makes it easier for you or providers to take action if things go wrong due to unforeseen circumstances. Thus, these can cause severe disruptions or data loss, resulting in costly recovery attempts.

Time Spent On Maintenance

The amount of time spent on maintenance also affects the cost of WordPress website maintenance. Suppose you or developers spend more time updating plugins, content editing, security scans, or backups. In that case, it can all add to the total cost.

Considering all these factors is essential when budgeting for WordPress website maintenance. So do your research and remember to include all the costs of managing a WordPress website.

Types of WordPress Website Maintenance Services

When it comes to WordPress website maintenance, you can choose from the many types of services available. Most WordPress website maintenance companies offer the following services:

Plugin Updates and Troubleshooting 

Plugins play an integral role in your website performance. These are pieces of software that make your website do more remarkable things. Regular updates and troubleshooting help keep them running smoothly and securely.

Core Updates and Troubleshooting 

WordPress core updates and troubleshooting keep your website running efficiently. It also ensures your site is up-to-date with the latest technologies for better performance and security. Without these, you risk having malicious software infect your site.

Design, Layout, and Content Optimization

Keeping the design of your site looking good is crucial. WordPress Content optimization services help maintain its modern look without starting from scratch. It includes everything from revising color schemes to ensuring all content is up-to-date and optimized.

Database Optimization and Cleanup

Database optimization and cleanup help ensure the information on your website is secure and organized. Your database holds all the information about your website’s content, like users, comments, and posts. It helps with the website’s speed, stability, and performance.

Backup Management and Restoration Services

Backup management ensures that you have a safe website copy in an emergency. Restoration services help you quickly restore your data from a backup if needed. With backup management services, you won’t lose any data or information stored there.

Hosting Solutions

A hosting service is where all the files for your website live, including images, videos, and texts. With hosting solutions, you can ensure your website is always running and optimized for search engine rankings. These provide secure, reliable hosting for the best performance.

Security Measures

Security measures protect your WordPress website from potential threats. They act like guards against malicious attacks on your site. Plus, they include website scans and monitoring to detect any vulnerabilities.

SEO Monitoring, Analysis, and Reporting

SEO monitoring helps ensure the optimization of your site for search engine rankings. It involves an analysis of keywords, backlinks, and page speed. Moreover, regular reporting enables you to track progress and make changes.

Performance Tuning

Performance tuning is the process of making sure your website runs optimally. It involves optimizing code, page speed, and content for better performance across browsers and devices.

The Average Cost of WordPress Maintenance in 2023

The average cost of WordPress website maintenance in 2023 ranges from $0 to over $500 per month. It depends on the size, complexity, site customization, and services you require. Below are some of your options:

DIY Maintenance

DIY or Do-It-Yourself maintenance is the most affordable option for website maintenance. If you only need basic services like theme updates, plugin installations, core upgrades, and backups, opt for DIY. It requires minimal effort, as it involves maintaining your WordPress website without help from others.


  • Basic security and performance monitoring
  • Occasional updates
  • Backups

Cost: Usually free since you are doing all the work yourself

Hiring a Freelance Developer

If your WordPress website needs more attention, hire a freelance developer to take care of it. It is worth the investment as the developer can fix bugs or help you with your custom eCommerce website or any development projects.


  • Access to experts for more complex tasks
  • Specialized services as needed
  • Better website optimization
  • Improved security

Cost: $200 – $500/month

Managed WordPress Hosting

Managed WordPress hosting services provide pre-configured web servers optimized for WordPress websites. If you host your website on a managed service like WPEngine or Flywheel, you won’t have to worry about WordPress website maintenance tasks. The maintenance tasks will be handled directly by the web hosting provider.


  • Automatic updates and backups
  • Performance monitoring
  • Security scans
  • Comprehensive support

Cost: $30 – $200/month

WordPress Website Maintenance Agencies

WordPress website maintenance agencies provide a range of services tailored to your website. They are more expensive depending on the customization and support you need. It is your best option if you do not have the expertise or time to handle your maintenance tasks. These agencies offer packages with monthly website maintenance updates, security scans, and backups.


  • Customized services tailored to your website’s needs
  • Proactive maintenance
  • Highest level of security

Cost: $500 – Over $1000/month

WordPress website maintenance is essential to ensure your website’s performance and security. WordPress website maintenance costs vary widely depending on your needs, size, and complexity. Consider your options and budget to make the most of your WordPress website. 

How To Choose the Right WordPress Maintenance Provider

Hire the right maintenance provider to ensure your WordPress website runs smoothly and securely. Here are several valuable tips on how to choose the best one for you:

Evaluate Your Needs

The first step is understanding what kind of maintenance services you need. Suppose your website has a lot of content or interactive features. In that case, you will need more specialized support than a regular site. Consider how many hours per month and what tasks you need help with to find the best fit for your needs. Knowing what kind of service you need will help narrow down your choices.

Compare Service Offerings

When you know what you need, research several maintenance providers and compare their services. Make sure they have experience in the support necessary for your website. See if they offer any specialized services like the following:

  • Security Measures
  • SEO Monitoring
  • Plugin Updates
  • Backups
  • Design Optimization
  • Troubleshooting

Check for Technical Expertise

Research the technical expertise of each provider before making a decision. Ask questions so that they can confidently address issues that might arise while maintaining your website. Also, check their portfolio to ensure they have vast experience in WordPress website maintenance.

Review Provider Reputation 

A good reputation is essential when it comes to choosing a service provider. Read customer reviews, ratings, and feedback to determine if the provider is reputable. You can ask or check reviews online before deciding which provider is best for your needs.

Consider Pricing 

WordPress website maintenance costs vary depending on size, complexity, customization, and services. Make sure to choose one that suits your budget without sacrificing the quality of service. Pick one that offers the best value for money.

Request a Demo or Test Trial 

Try to request a demo or trial period for potential providers before committing. As a result, you can better understand their capabilities first-hand. Additionally, you can understand what type of services they provide before investing money into them.

When it comes to WordPress website maintenance, you have several options available. Ensure to research and consider all the factors mentioned before making a decision. When you choose the right WordPress maintenance provider, you are sure that your website is in good hands. 

For a WordPress website with more complex requirements, hire a developer or web design agency to manage your site maintenance. Knowing that experts are caring for it ensures quality and peace of mind.

Common Mistakes to Avoid That Increase WordPress Maintenance Costs

WordPress website maintenance can get costly if you make avoidable mistakes. Here are the common ones that add up to your maintenance costs:

Failing to Update WordPress Core and Plugins

One of WordPress’s website maintenance mistakes is refusing core and plugin updates. It means risking security, running outdated technologies, and having compatibility issues. When this happens, it requires more time to troubleshoot problems that arise, adding to the maintenance cost.

Not Optimizing Your Website Properly

Another mistake is forgetting to optimize your website correctly. It includes using too many plugins or themes with large file sizes. And the result of this is a slow-loading website. When visitors encounter a slow website, they tend to leave right away. That is why it is vital to perform regular website optimization and page speed checks.

No Proper Security Measures

Your WordPress website needs a secure connection and strong passwords to protect against threats. A lack of security measures leaves your site vulnerable to potential threats. Regular scans and security checks for your website help keep it safe but requires additional maintenance fees and time.

Without Backup Management

A backup of your WordPress website is essential in case something goes wrong. Without it, you may need to start from scratch if any data or information is lost or corrupted. And that is why it is critical to have proper backup management and restoration services in place.

WordPress website maintenance can be expensive if you make these common mistakes. So be sure to avoid these mistakes that lead to costly errors. Also, knowing these factors ensure that your WordPress website runs smoothly and securely.

The WordPress website maintenance cost can be affected by several trends. Here are some of them:

Increased Demand for Automation

Automation is becoming more popular among businesses as it lessens the time and effort spent on manual tasks. Automated processes replaced manual ones, which saves time and money while ensuring accuracy. Automation also helps with website maintenance tasks, such as updates and backups.

Mobile Technology

Optimize websites for different mobile devices to ensure users have a great experience. It could lead to more maintenance work and higher costs. A mobile-friendly website is vital, as more people are accessing the Internet through their phones.

Rise of Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML have become popular recently as they help deliver better customer service. Both technologies require regular maintenance to ensure the data is accurate and up-to-date. It requires more time and effort from maintenance providers, so expect higher maintenance costs.

Higher Need for Security Services 

As more businesses move online, security services become more of a necessity. Protecting your WordPress website from malicious attacks is crucial to keep it working well. You can hire a security expert or rely on third-party services to secure customer data. However, these can incur extra web maintenance costs. 

Growing Popularity of Managed Hosting  

Managed hosting services provide pre-configured web servers for WordPress sites. It offers automatic updates, backups, performance monitoring, security scans, and comprehensive support. With the growing popularity of managed hosting services, website maintenance costs may also rise in 2023.

New Web Technologies

Businesses must stay up-to-date with the latest web technologies to provide a better site user experience. It may need more time and resources to update and upgrade software, so be ready.

Industry Trends

Stay ahead of the competition by keeping up with industry trends. And find new ways to maximize your profitability from your online presence. Stay ahead by knowing where the industry is heading and what competitors do across various channels. Businesses must consider some changes to their website maintenance budget to ensure success.

The latest trends in technology can impact the cost of WordPress website maintenance. So factor in these changes when budgeting for website maintenance in 2023. 

Importance of Investing in WordPress Website Maintenance in 2023

Investing in WordPress website maintenance is essential to run your site securely. It saves time and helps keep your site updated with the latest technologies. Plus, it provides peace of mind knowing that the experts have handled all the necessary fixes. All these benefits make investing in WordPress website maintenance worth it.

You can devote more time and energy to your website’s growth, such as content creation and marketing strategies. Having a maintenance provider also helps you stay on top of trends so your site stays relevant.

Funding WordPress website maintenance is a long-term success investment. It saves you time, money, and effort while helping your website run smoothly. So choose the right website maintenance provider to ensure your WordPress website is in good hands.


WordPress website maintenance is an essential investment for any business. It helps ensure your site runs well, contributing to your overall success. Website maintenance can be expensive, but it is worth the expense if you get the right provider. Always consider all factors mentioned before deciding, so you can have the best value for your hard-earned money.

Moreover, WordPress website maintenance costs vary depending on the needs of your website. You can already have an idea by getting an accurate WordPress website maintenance cost before signing up for any services. It helps you plan and ensure your WordPress site remains secure and healthy for many years. Learn the essentials of WordPress website maintenance, including cost planning and the importance of professional WordPress migration services for complex needs. Maintaining your website will save you more time, money, and effort in the future.

So, contact BIT Studios today and learn about our WordPress maintenance services. We will help ensure your website is secured, optimized, and up-to-date. With us, rest assured that your website is in the right hands!

Originally published August 8, 2023, updated December 11, 2023

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