Cake Mate

Client Challenge

Cake Mate®’s full range of decorating products, from colorful sprinkles to birthday candles, makes it easy to express your creativity.

In 2015 BIT Studios was asked by Signature Brands to become the Digital Agency of record for Cake Mate®  and worked directly with the VP of Marketing and innovation to define the brand positioning and help increase awareness by reinvigorating the brand image and digital presence.

BIT's Solution

Over the next three years we developed and executed a strategy which optimized their investment, increased their social audience and overall awareness.

Tech Stack

  • Digital Strategy
  • Annual Planning and Activation
  • Social Space management
  • Digital Media planning, placement and development
  • Creative Design
  • Digital Contest Management
  • Web design and development