UX Prototyping – Putting the User First
At BIT Studios, we believe User Experience (UX) is the driver behind all effective web design and development.
Long before UX became a buzzword, BIT Studios recognized its importance and worked hard to become leaders in User Experience Strategy and Design. Our clients’ have benefited with better conversion and higher customer satisfaction.
The Bit approach to UX includes:
- User Research: identify audience, goals, and personas.
- Competitor Research: what works, what doesn’t, how to differentiate.
- User Testing: how do users respond to and interact with the design.
- Prototyping: sketching, wireframing, planning a great UX design. We make sure it’s right before it goes into production, which saves our clients time, money and stress.
We work in a tough industry; more than 50% of all IT projects fail, and many of the projects that do make it experience high cost overruns.
At Bit Studios, we don’t think that’s acceptable. One of the ways we minimize this risk is by creating clickable prototypes that allow the client to experience their site before it goes to production.
We use the prototype to identify and work out any issues, and we involve you, the client, in the design process from start to finish. You can use it, click it, browse it, and interact with it. Together we share, collaborate, change and improve it until it’s ready to go in to development. We can even get the prototype in front of your end users to perform testing, gather feedback and validate it meets their needs.
A good prototype allows everyone to know exactly what will be delivered, saves you time and money, and helps ensure your site will be a leader in your space, not a development statistic.
Why User Experience Matters So Much
UX matters to your target market because, even if they’ve never heard of UX, they know a good user experience from a bad one. And they reward the good ones.
UX matters to your business because research has consistently shown that the most user-friendly sites have a major advantage over competitors.
UX matters to BIT Studios because it’s our mandate to make sure your projects are intuitive, user friendly and deliver a return on your investment. When your users have a successful experience interacting with your website, they convert more, and you profit more.
The BIT Advantage
BIT Studios’ web design and web development services give you an added edge — user experience design built into every project. And you don’t get that everywhere.
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“I wanted to thank you and your team for job well done with our web site project. “
“BIT Studios has been our preferred web design company since 2002 and there is a reason why we continue to come back to them. The site design for RJR Regulatory Solutions was exactly what we envisioned and they did a great job turning our early concepts into a professional website.”
“The service we receive is top notch and the project managers and developers really work with you to make sure every last detail is perfect. We are extremely pleased with the insight and diligence that BIT Studios to projects to help our business continue to grow”.
“From the needs analysis to the finished product, Bit Studios anticipated and headed problems off before they happened.”
“It was important to us that new and regular users be able to orient themselves quickly, and find what they need in a matter of seconds. The new design does that.”
“They understand how to run the development process from the strategic communication level down to the nuts and bolts of making digital communication intuitive and useful for an audience that is not necessarily Internet-savvy.”
“We were very impressed with BIT Studios’ process.”
“This was our company’s first foray into open source (Drupal) as well as a first in utilizing an outside agency for the development. A great project, a well-received website and more in the pipeline.”